Transactions where Louise has been principal communications adviser include Origin Energy’s defence of the $14 billion BG plc hostile takeover offer; Origin’s joint venture with ConocoPhillips and its merger of equals discussions with AGL in 2007. In recent years, Louise has been adviser to Aurizon (formerly QR National) in relation to its IPO and post-listing; BT Investment Management on its acquisition of JO Hambro; IOOF on its proposed acquisition of The Trust Company and Macquarie Airports Limited on its Scheme of Arrangement proposal to internalise management.
Louise established Symbol in 2002 to create a focused environment for the provision of high-level corporate and financial communications advice and communications services.
Prior to establishing Symbol, Louise was Chairman of Corporate and Finance for Edelman Public Relations in Australia, having formed the Corporate and Finance Division of The Rowland Company in Sydney (now Edelman Public Relations) in 1989.
Louise has been retained as a trusted communications adviser to a broad range of companies and their Boards, Chairmen, CEOs and senior executives. Louise specialises in corporate reputation management, M&A transactions and IPOs.
Companies Louise has advised on corporate reputation management include the Commonwealth Bank, Origin Energy, Aurizon, BT Investment Management, Leighton Holdings, Stockland, Qantas, Perpetual, Coates Hire, Foodland Associated and BankWest.